For parents starting solids

You have about six months
and no idea what to offer next.

Weaning guidance says offer variety and introduce the common allergens early, then leaves you standing in front of the fridge at 7am. 100 Bites turns it into three ideas a morning and a record you can actually keep.

Coming to the App Store. iPhone first.

100 foods to work through,
curated not endless
9 groups of common allergens,
tracked one by one
0 accounts nothing leaves the phone,
works with no signal

Everything the health visitor assumed you already knew.

Five things the app does, from tomorrow's breakfast to the record you hand a GP.

The Today screen showing three suggested foods for the morning, with the baby's name and a running count of foods explored.

Today

Three ideas, before you open the fridge.

Every morning you get three foods to try, chosen around what your baby has already had and which food groups are still missing. Not a 400-item list to browse at 7am — three things, and a shuffle if none of them are in the house.

The same three all day, so you can decide at breakfast and act at lunch.

The food library showing foods grouped by category with filters for fruit, vegetables and grains, and tags marking which have been tried.

Explore

A hundred foods, not an infinite scroll.

Fruit, vegetables, grains, legumes, meat, fish, dairy, nuts and seeds. Each one has why it's worth trying and how to prepare it safely at this age — including the texture and cut that matter for choking.

A hundred is enough to last the whole first year and few enough to finish.

A food detail screen for egg, showing that it belongs to one of the nine common allergen groups, with preparation notes.

Allergens

Nine groups, and which ones you've actually done.

Milk, egg, peanut, tree nuts, soy, wheat, sesame, fish and shellfish. The app shows which you've introduced and which are still outstanding, and points you at a food that covers each one.

Not a diagnosis and not a test — a record of what happened and when, which is the thing you can never remember six weeks later.

The progress screen showing a large count of foods explored out of 100, a category breakdown, and milestone markers.

Progress

Watch the first hundred fill up.

One number that only ever goes up, a breakdown by food group, and milestones at 1, 10, 25, 50, 75 and 100. Refusing something is normal and doesn't undo anything — a food counts as explored the first time it's offered.

A monthly family update showing new foods this month, favourites and a note to share with family.

Share

The month, in something you can send.

Once a month the app builds a small update — what was new, what went down well, what got a face. It's the thing grandparents actually want, and it takes one tap to send.

More to keep it moving

A week you can shop for

Seven days, two foods a day, no repeats across the week. Enough to write a shopping list from on Sunday.

Quests, not streaks

Taste the Rainbow, Plant Explorer, Around the World. Something to aim at that doesn't punish you for a bad week.

Reactions, notes and photos

Loved it, wasn't sure, absolutely not. Add a note or a photo — the photos stay on your phone and are never uploaded.

Twins and siblings

More than one baby at a time, with one tap logging for both when they're eating the same thing.

Bibi, the 100 Bites mascot, in a chef's hat

Built on named, dated guidance — not on vibes

The food list and the allergen groups follow public health guidance for introducing solid foods: the NHS on first foods, the NIAID 2017 addendum on early peanut introduction, the AAP, ASCIA's infant feeding advice and the WHO.

Every source is named and linked inside the app, on a screen called "Where this comes from". Guidance changes, and advice with no author and no date reads as current forever.

And Bibi is there for it

Feeding a baby is enough of a grind without an app that feels like a spreadsheet. Bibi is a small round character who turns up for the wins — a first taste, a food group finished, the hundredth bite. He is not a streak, he does not have an opinion about your week, and he will never tell you that you are behind.

What it isn't

100 Bites is a record-keeping and ideas app. It does not diagnose, prevent or treat anything, and it is not a substitute for advice from your GP, health visitor, paediatrician or dietitian.

If there is a family history of allergy or eczema, if your baby has reacted to a food before, or if you have any concern at all about how feeding is going, talk to a professional before introducing allergens — the app says the same thing, the first time you open the allergen tracker.

We do not estimate anyone's allergy risk. That is not our risk to take with a baby.

100 Bites is nearly here

iPhone first, with Android to follow. Leave your email and we'll tell you the day it lands.

One email when it launches. Nothing else, and no sharing with anyone.